Farm machinery has come a long way since the Little Grey Fergie of my childhood. Now it’s all about power, performance and connectivity. The future is digital farming.
My main client in this field is CLAAS, a leading manufacturer of agricultural machinery, from tractors, combine harvesters and forage harvesters to telehandlers, balers and forage machines. In 2019 I translated the greater part of a book telling the CLAAS innovation story: “Sowing ideas. Harvesting the future”.
I also translate a weekly company newsletter for another leading German agricultural machinery manufacturer.